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Marketing Your IB Business – Things to Consider

For many Forex traders, starting an Introducing Broker Business is a no-brainer. They are already trading and likely know many people who are trading too. They earn a sizable commission on the people they refer and Tradeview Forex provides everything needed to get the IB business up and running.

If you haven’t already signed up to be an Introducing Broker with Tradeview, I encourage you to look at the program and get started. Once you have established an IB account with Tradeview, you need to start collecting clients. Going beyond your friends and family that you have easy access to, there are many ways to start marketing your IB business to those outside your close circle of contacts.

LinkedIn is a Powerful Tool

If you currently don’t have an up-to-date profile on LinkedIn, make that your first order of business. LinkedIn is a powerful marketing tool that can widen your circle of contacts, but maintaining an up-to-date profile is crucial to attracting business. Tradeview provides our IB’s with marketing material that can be incorporated into your LinkedIn profile to help convert contacts into leads.

Email Marketing

Email can be the first point of contact for many of the people in your circle. Importing your contact list into an email service provider will allow you to send out mass emails to your contact list. You will be able to insert your custom logos and banners into your email template to allow contacts to click on them to bring them directly to Tradeview.

Clickable links with calls to action encourage people to find out more about the services you are describing and provide Tradeview with the ability to track your leads. Including you, IB link in your email signature is a passive way to introduce your business to people you communicate with on a regular basis.

Get Social to Build Your Leads List

Social media marketing can be used for any type of business if done well. Facebook, Twitter, Instagram, YouTube, and SnapChat are the key platforms to help grow your exposure. Start your IB business page on any of these platforms and ensure that you are providing consistent, relevant content.

Target your page to your market by selecting specific demographics and interests to get the best results. Paid advertising with social media platforms such as Facebook and Instagram is relatively inexpensive. You can choose from a wide variety of marketing campaigns, such as Website Clicks, Page Likes, Post Shares, etc. These will all bring awareness to your business.

Know Your Business

There is no better technique to selling than being passionate and knowledgeable about your product or service.

If you are looking to engage clients and build your IB business, know the ins and outs of the brokerage you are associated with.

What are the average spreads?
Execution times?
Liquidity providers?
Is the broker regulated and with who?
What accounts are available?
What countries do the brokerage provide service to?

These are all common questions that your contacts may have and you should be able to answer them with confidence. Take the time to speak with your own account manager and find out all the important details that you would want to know as a trader. Take the time to get to know your clients, their trading style, their goals, and the type of investment they are looking to make.

This information will give you a better understanding of what will be the best selling feature of the brokerage for each individual client.

Become an Introducing Broker with Tradeview Today!

Results Take Time

Marketing any business takes time and the key thing to remember is that need to nurture your leads and contacts to build a relationship with them. Once you have established a relationship with your clients it will be far easier to provide them with the right information to get them started with your broker. Be patient and market your IB business the right way so that you build long-lasting relationships with your clients that will keep them with your service long term.

Andrea Lafleche
Account Manager
alafleche@tvmarkets.com

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